Local SEO, Social and Mobile Stats to be aware of in 2021
Be found where your customers are looking
Being top of mind for consumers is critical in staying ahead of the competition in 2021.
We have been reviewing stats from multiple sources on search, local buyer behaviour and social trends it would be worth sharing and have compiled them below!
An integrated local search, SEO, the digital and social strategy is critical to ensure you are getting the best bang for your time and energy.
See our top 14 local SEO stats:
85% of business information online is incorrect or missing
“Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
88% of consumers who do a local search on their smartphone visit or call a store within a day.
Nearly 46% of all Google searches are seeking local information.
72% of consumers that did a local search visited a store within a 10km location radius.
97% of people learn more about a local company online than anywhere else.
Local searches result in purchases 28% of the time.
92% of searchers will pick businesses on the first page of local search results.
31% of retail store opening hours are missing.
50% of near me searches result in a physical store visit.
When searching for businesses consumers use mapping applications 44% of the time
45% of global shoppers buy online and then pick up in-store, which offers them a more flexible way to purchase and receive their items
86% of businesses use Google Maps to find a local business
Google local 3-pack appears in 93% of searches with local intent
Our top 10 Review and Social Stats:
84% of shoppers now read online reviews.
15% of users don’t trust businesses without reviews
75% of people who post bad reviews would change them if the business responded promptly
Review signals make up 15% of how Google ranks business
78% of customers focus on the most reviews
39% of the customers only trust brands if they have interacted with them on social platforms
71% of consumers say they’re more likely to use a business that has responded to their existing reviews
36% of internet users say social networks have become as important as other information sources for product choices
90% of social media users try to reach out to brands or retailers
82% of shoppers won’t choose a retailer with less than 3 stars
Top 7 Mobile Stats
85% of Australians have a smartphone
52% Year on year increase in mobile purchases
Mobile devices will influence more than $1.4 trillion in local sales by 2021
18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.
78% of location-based mobile searches result in an offline purchase.
80% of shoppers used a mobile phone inside a physical store to either look up product reviews, compare prices or find alternative store locations
Mobile searches for “best place to buy” have grown by over 70% in the past two years
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Our Solution - Be found everywhere
White Pages Connect unifies your digital presence across 20+ platforms, by giving your business a single point of control across all the top search engines, social media sites, directories, apps, maps and voice assistant’s. You’re also able to gather valuable insights from our built-in reporting dashboard and create posts and schedule tailored content on Facebook and Google.
With over 7000+ businesses using White Pages Connect to increase their search results and reduce operational costs, you can too.
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Contact us today to find out more and manage your location business information