Enterprise Challenges with local experience
Online marketing needs to also be localised and specific to the customer at a local level. With nationally or internationally driven campaigns, it becomes increasingly difficult to resonate with local customers, and this may have a negative impact on sales.
High opportunity cost from losing potential customers that search for local services and products due to:
- Inconsistent data resulting in direct negative SEO impact on search engines
- Inconsistent or missing branding > reduces trust in business
- Irrelevant offers at individual locations
- Social media content at individual locations doesn’t resonate with the local audience.
With unclaimed profiles, especially Google My Business (GMB), information can easily be edited by third parties (e.g. customers, prospects, staff, or competitors). This may have a negative impact on brand consistency and affect search engine ranking.
Inconsistent data between website and off-page citations:
Google ranking for local search
Unanswered local reviews
If your business has unmanaged profiles with user-generated content including reviews, images and pictures, this may result in a damaged and inconsistent brand.
Not responding to customer reviews and feedback is a response in itself. It may give the impression that a business shows a lack of interest in customer feedback and customer experience.
Missing local content on Social Media
Let us help you dish the dirt on your location data!
Contact us today to find out more and centralise your location business information