White Pages Connect

Helping customers find you with White Pages Connect Locale.

White Pages Connect - Connecting your business to your customers at the moment they need it

Maximise your online presence

White Pages Connect allows you to create a powerful online presence by managing your business listings and engaging with your customers.

Now you can manage all store/business locations with an integrated store finder/locator. Best of all, these are structured and optimised for local SEO.

Here’s how we can help you to optimise the locations of shops, offices or businesses so that they can be found quickly and easily, as customers search for you online.

10 ways to use White Pages Connect Locale and help customers find you

Do you have an easy to navigate, optimised store locator? Does it also provide individual store location pages?

As customers often search for your business online before visiting in store. Ensure customers can find you – and fast, otherwise they’ll go elsewhere.

76% of people who search on their mobile phone for something nearby visit a business within a day, and 28% of them go on to make a purchase (1). Don’t miss out on a sale, ensure your store locator is optimised for mobile users.

According to Google (2), 53% of mobile site visitors leave a website that takes longer than three seconds to load. Don’t lose your customers at the time of search due to site lag time. Ensure your webpage is optimised to meet your customers’ expectations.
A third of all mobile searches are location-related (3). Capitalise on this online traffic by having customised pages for each of your locations. This will help search engines like Google and Bing index all locations. The best thing is this may even result in your business ranking higher in search.
Customers love to see rich data and information that is local to the area. This can be done ensuring each location page has localised images, offers, opening hours and contact details. This allows customers who are searching for specific products and services to discover your business and facilitates them visiting you.

Secure customers with a call-to-action button, such as ‘book an appointment’ or ‘call now’. Customers who are on your site are already thinking of making a purchase, help nudge them over the line by making it easy for them to get in touch – fast.

Convert online searches into in-person sales. Organise the data in the right order on your location page in order to highlight the most important details to the customer.

Information such as opening hours, location and phone numbers will be listed in order of relevance. So, customers looking for your business details can find exactly what they’re after.

The structure of your website’s URL should be optimised for the user’s experience. It also helps with Google search results and rankings. By including relevant search terms and location information in your URL, online customers can find your business when they need your business most.

Analytics allow you to assess your marketing and engagement and are a critical tool to understand who’s visiting your website and how they’re finding you.

By integrating analytics into your store locator pages, you can improve your insights into your customers’ online journey.

From a single source of truth, the White Pages Connect Platform, you can easily create and customise individual store location pages with operating hours and locally relevant content, for example

  • menus,
  • events,
  • store offers,
  • pictures and more.

Our store locator platform gives your team the ability to enter and manage all of your location information in one place to publish to multiple platforms, rather than having to manage them separately.

Get Connected

Connections are the lifeblood of any business. But with an ever-increasing number of maps, apps, search engines and social media platforms, customers are searching for and talking about your business in more places than ever before.

White Pages Connect can help to keep your location information up-to-date, and make sure each of them can be found in multiple places where customers search. Using one integrated dashboard, you can quickly and easily keep your online details current and correct.

Looking for advice or a local presence management solution?

Take control of your online presence by speaking to your account manager or our solutions team today.